The Market for Tigers

A tiger showing his fangs

  The global market for tigers is a lucrative one, so it’s no surprise that illegal trading and poaching are flourishing in this niche. This is not just an ethical issue, but also an environmental one as tigers are now at the brink of extinction. It’s not just that their natural habitats … Read more

What is Neuromarketing?

Mental health cranium

  Neuromarketing has been around for two decades; still, it is relatively new. It combines a number of neurological techniques with marketing research to come up with strategies that can tap into the subconscious part of the decision-making process. The message is delivered in such a way that it forms an emotional … Read more

Label Wars: Made in China, Japan, or America

Label Wars- Made in China, Japan, or America

  We regularly come across clothing items that support labels such as ‘Made in China’ or ‘Made in Japan. Quite often, you might have wondered what it actually means and why it is necessary to mention them on clothes. The fact of the matter is that these labels significantly influence the decision … Read more

What Countries are Implementing Four-Day Work Weeks?

Workmates lounging by the coffee shop

  Work-life balance has always been a struggle for Americans. But an increased concern for workers’ rights along with the power of technology and automation has created a shift. Nowadays, some industries do not need as many working hours anymore, and the global trend, especially in Europe, leans toward a shorter workweek … Read more

The History of the Energizer Bunny

Energizer Bunny

Most of us are familiar with the famous and all-time favorite Pink Bunny of one of the world’s largest batteries manufacturing companies, Energizer. This little furry thing has made a huge impact on the marketing industry. Supposedly, it never stops because it is operated by a long-lasting battery of the Energizer. But, most of … Read more

How are Patents Valued?

Patents Valued

Innovation is one of the most important means of staying competitive in the business, and the only way to keep that advantage is to protect innovative ideas and prevent other companies from making use of them. Patents offer a way for businesses to keep their ideas safe from other users for a … Read more

What Countries Have the Most Economic Freedom?

World stock exchange board

  Since 1995, the Index of Economic Freedom https://www.heritage.org/index/ranking?version=406 started to be an annual report by The Heritage Foundation and The Wall Street Journal. The Index draws its inspiration from economist Adam Smith and references to his book, “The Wealth of Nations,” to measure his theories concerning economic freedom, liberty, and prosperity. The Index … Read more

Corporate Government And The Stakeholder Vs Shareholder Model

Men shaking hands

  Today’s world is fueled by consumerism, and thus an endless number of corporations and brands exist. There are thousands of different types of any kind of product, and no two brands are the same. With so much of our economy depending on these businesses, it makes sense that there are numerous … Read more

The Power Of Comedy And How Humor Gets The Point Across

A group of people laughing on a bench

  Few things create bonds as strong as laughter. Healthy relationships among family members are characterized by moments spent together where all parties were smiling. Comedy is also an instinctual coping mechanism built into our minds; as we have the tendency to try to make jokes during trying times. As they say, … Read more