Neuromarketing has been around for two decades; still, it is relatively new. It combines a number of neurological techniques with marketing research to come up with strategies that can tap into the subconscious part of the decision-making process. The message is delivered in such a way that it forms an emotional … Read more
We regularly come across clothing items that support labels such as ‘Made in China’ or ‘Made in Japan. Quite often, you might have wondered what it actually means and why it is necessary to mention them on clothes. The fact of the matter is that these labels significantly influence the decision … Read more
Work-life balance has always been a struggle for Americans. But an increased concern for workers’ rights along with the power of technology and automation has created a shift. Nowadays, some industries do not need as many working hours anymore, and the global trend, especially in Europe, leans toward a shorter workweek … Read more
Most of us are familiar with the famous and all-time favorite Pink Bunny of one of the world’s largest batteries manufacturing companies, Energizer. This little furry thing has made a huge impact on the marketing industry. Supposedly, it never stops because it is operated by a long-lasting battery of the Energizer. But, most of … Read more
Innovation is one of the most important means of staying competitive in the business, and the only way to keep that advantage is to protect innovative ideas and prevent other companies from making use of them. Patents offer a way for businesses to keep their ideas safe from other users for a … Read more
Since 1995, the Index of Economic Freedom https://www.heritage.org/index/ranking?version=406 started to be an annual report by The Heritage Foundation and The Wall Street Journal. The Index draws its inspiration from economist Adam Smith and references to his book, “The Wealth of Nations,” to measure his theories concerning economic freedom, liberty, and prosperity. The Index … Read more