Never attempt to follow in another brand’s footsteps when it comes to marketing. While you should learn from their mistakes and adopt their successful strategies, you mustn’t be afraid to introduce new and effective tactics.
The braver and more experimental you are with a marketing campaign, the greater your chances of securing many customers and increasing your company’s annual revenue. Make the next few years count with this must-read insight into different marketing strategies.
The Power of Print Media
Print media has thrived for centuries for many reasons. Physical marketing can result in immediate engagement while adding credibility to a business. An attractive design, layout, and compelling web copy on door drops, direct mail, and inserts will grab a recipient’s attention and help them absorb information with ease. As a result, they might be more likely to call a company, visit its website, or follow the brand on social media. It is a clever way to engage a local audience and reach a diverse audience of all ages and incomes.
Engaging Digital Communities
If your business is struggling with a lack of engagement and poor brand awareness, consider creating a digital community to build stronger relationships with your target audience. Many brands are developing a loyal community on social media, forums, and online boards, which can increase traffic, trust, and brand awareness.
Various tactics can help your company build an online community. For instance, you could create a unique hashtag to start conversations with your customers, prospects, and industry professionals on social media. Alternatively, you could answer user questions on a question-and-answer website like Quora.
Retargeting Tactics
A high bounce rate, abandoned carts, and poor sales are bound to feel frustrating. As you will have invested much time, money, and effort into attracting new customers, it can be disappointing when they fail to place an order.
Rather than allowing the problem to continue, encourage visitors back to your site with retargeting. If a prospect decides not to buy a product from your site and clicks away, you can use retargeting tactics on Facebook or banner ads to encourage them to return and buy a product. It is a clever way to subtly follow a prospect around various websites to convince them to return.
Original Research
Create your own rather than relaying other company’s studies and statistics in your content. Producing original research will position your business as an industry thought leader, increase brand mentions for greater brand awareness, and drive more backlinks to your landing pages.
The more insightful and informative your content is, the more credible and trustworthy your business will appear to its target audience and industry professionals. Of course, original research should complement your company’s image, values, and goods and services.
There is more to marketing than social media ads, email marketing, and SEO. Introduce new and intelligent marketing methods to increase brand recognition, augment your customer base, and generate substantial sales year after year. The above marketing techniques are a superb place to start.