In 2011, Aimi Eguchi was one of the latest addition to a Japanese girl group with millions of superfans, the AKB48. Each year, fans vote on which of the group’s members is the most popular, and the winner is announced in an internationally-televised awards ceremony. But in that same year, Eguchi soon … Read more
If you were not aware, Girl Groups are a big thing in Japan. Their popularity amongst the Japanese fans is ever-growing, and there are no signs of slowing down. Girl Groups of Japan reflect genius marketing. More than the talent itself, it is about cutesy girls dancing and singing around on TV … Read more
How good are you in juggling work with the rest of your life – having time for family, seeing friends, going to the gym or church, doing laundry, and taking a chill-out time for yourself? The struggle of work-life balance is common in the US, but it turns out that it’s a … Read more