There is no doubt that attending a career fair could make a very significant difference in one’s career path especially if you’re fresh from graduating high school or college. Regardless of whether you’ve physically attended the fair or attended it remotely, they are always an opportunity to meet new people and make meaningful networks and maybe even secure a job. Now as beneficial as they are to those job seekers who attend, they are equally as helpful to employers, especially the online ones. Below are some of the ways in which employers stand to benefit by participating in virtual career fairs.
One of the best things about an online job fair is the convenience it comes with. An employer can attend a career fair from the comfort of their home or offices and still achieve their set objectives. This reduces the need for travel to the venue which saves both transportation and accommodation costs. The cost saving doesn’t end there. For employers who are hosting career fairs, you stand to save a lot more in costs if the fair is online and potentially still derive the same benefits. This is because things like a venue, security staff, and government licenses which would have otherwise cost a fortune are no longer required.
A Larger Pool of Potential Employees
Typically, online career fairs have more attendees compared to in-person career fairs. This is down to a number of factors with the most prominent one being the fact that there are no geographical restrictions and anyone can attend from anywhere. This is an advantage especially for employers who attend or set up career fairs with the aim of recruiting new employees. With more attendees, the pool is larger and as a result there are better chances of finding top quality candidates.
Customizable Recruitment Experience
Online job fairs give one the unique chance to customize the whole recruitment process to suit the objectives or target of the company. This is possible with the help of technology. Attendees are usually asked a variety of questions as they sign up for the career fair. These questions mainly seek to classify attendees via various metrics such as qualifications, industry of interest, and if they have experience in the said fields. Therefore, the employers can filter their search only to match candidates from a particular industry. This narrows down the field to a more manageable size.
In-person career fairs take ages of planning. There are a lot of processes involved from securing a venue to getting permission from the relevant authorities and even marketing the event. While there is still a lot of planning that goes into online job fairs, the workload is less by a significant margin and so are the risks involved. This makes them perfect for employees because they get to save a lot of time which they can divert to other equally important matters.
While online career fairs may have their downsides, the benefits are more prominent and make them worthwhile to employers.