It is important for startups now to follow design trends like never before. Let’s be honest: 2020 turned the world upside down. The coronavirus pandemic has impacted all areas of life, including the mobile app market. When millions of people around the world were stuck at home overnight, everything quickly moved online: work meetings, grocery deliveries, sports training.
Along with the number of users in the application, the number of competitors has also grown. To win the battle for user attention, it is important to know what features and elements in UI / UX pattern will be relevant and trendy in 2021/2022.
Our team has created a list of the key UI / UX design trends that will be popular among startups next year. Enjoy!
UI design trends or how to impress a user in 30 seconds?
Along with the dependence of users on IT services, consumers’ expectations for what they should provide and how they look are growing. If the product does not impress within the first seconds, the client will happily go to the competitors.
The design trends listed below will help you create an attractive greeting “dress” and give you a chance to show your “smart”.
1. Glassmorphism or frosted glass effect
Glassmorphism is a relatively new and popular word in interface design in 2021/2022. This trend creates translucency and depth in the image. It looks like frosted glass with a blurred background.
- Vivid colors and photographs that look more dramatic over glass overlay.
- Parts floating freely in space without support.
- Thin white eyeliner on objects, similar to the edge of glass.
2. Pattern with inserts of motion design
Motion design is a relatively new trend that combines graphics and animation. Such dynamics grab the attention of users and increase the overall conversion of the site.
The most common example of motion design is movie and TV credits. They are also screensavers for YouTube videos. In addition to video, they have special effects and the insertion of other images.
3. Irreplaceable minimalism
Yes, you have probably heard many times about the style of minimalism, because it is used in many areas, and not only in interface design. This is a trend that will not leave us for a long time. What is the essence of a minimalistic solution? Its basis is not a visual approach, but strict principles. Free space, plain objects, simple text – all this creates the image of an expensive and noble product.
However, minimalism is not only about black and white. Colorful minimalism is also gaining momentum. You can use a bright background with few details. It will look fresh and emotional.
4. Human touch
Don’t you think that now there is a lot of technology? And there is no manual mental labor left at all? But users crave emotion and liveliness. It is this trend with the help of cartoon objects that will create the “Hand made” effect and give your product humanity.
5. Radiance of the future
The use of bold colors such as blue, purple and hot pink will give the design a future-shining feeling. It seems as if objects are jumping out of the screen. It looks very impressive. Also, the trend goes well with others, for example, with minimalism or with a dark theme.
UX trends or how to create long-term relationships?
As said earlier, in this world it is difficult to grab the attention of users, and it is even more difficult to establish long-term relationships with them. To do this, you need to present the IT product as a person, a personality who has unique traits and knows what users want.
This is the goal of UX. With the help of an intuitive interface, we will be able to convey the value of the product much faster.
The following trends will help you strengthen your bond after your first exposure to a product:
1. Synchronization between devices
This trend is already firmly embedded in our life, it has been at the peak of popularity for the last 2-3 years. A smartphone, a watch, “smart home” – each of them is dynamically interconnected.
For the user, this is the primary convenience in everyday tasks. For example, this approach has already been implemented by Uber: passengers can call a car through Google Home, track the arrival in their smartphone, and then rate a driver through their smart watch. This is great! When creating a new service, it is important to take care of users in advance and give them synchronization with all devices through which it will be convenient for them to interact with the product.
Quite a sensational concept and a newfangled introduction for many interfaces. It is directly related to the development of an individual approach to clients. Users indicate their data for a reason, they want a personal service.
For example, geolocation will help you to choose offers based on the user’s location. The main thing is not to forget about the protection of personal information from any other companies.
Personalization is also personalized content. Leading brands such as Spotify, Instagram, Tik-Tok, Netflix have been actively analyzing user tastes for a long time.
3. Voice interfaces
In the United States, 50% of the adult population uses voice interfaces. Smart systems such as Siri, Alexa, Alice have made a digital revolution in our lives. Imagine how you would help a user if you install a voice assistant on your website or app. This option takes the user experience to the next level.
A little about voice search statistics:
- On a voice search, Google gives the shortest answers, with an average length of 29 words.
- Easily readable content is easier to set up for SEO. Typically, the voice search result is written at grade 9.
Many well-known companies are implementing voice interfaces in their IT products. For example, Starbucks recently unveiled the AI-powered My Barista bot. Its task is to help the user choose the drink of his dreams. The client talks about his preferences, then the barista asks about the size of the drink and proceeds to fulfill the order.
A trend that originated at the intersection of design and copywriting. UX writing creates a quality dialogue between the customer and the interface. In one case, you can warn, and in the other, you can suggest the next step in the application. It also includes writing error messages, texts for buttons and sections.
For example, Medium knows that this window interferes with reading. Therefore, they ask for forgiveness in an informal manner.
5. UX for the soul
Customer care is above all! This trend reflects this phrase literally. You probably already know that gadgets have a bad effect on the human psyche. Therefore, such a “must have” appeared, new projects and updates solve the user’s problem and at the same time maintain peace of mind. DevOps company is already actively adopting this technology, so you can start.