Postcards are an easy way to get your marketing message in front of your audience. They’re shorter than a multi-page brochure or an email and get straight to the point. You can target the exact demographics you want to reach using a mailing list compiled from customer data or purchased from a mail services company. This allows you to make your postcard marketing campaign incredibly targeted and effective.
Brand Awareness
The ability to target a specific audience makes postcard printing an excellent option for local businesses, including restaurants, laundromats, real estate agencies, and schools. In addition, using a variable-printing approach to personalize each postcard for the recipient (or groups of recipients) allows you to keep your message relevant and engaging.
Postcards are also a great way to promote your brand online, especially when used in conjunction with social media and email marketing campaigns. The physical element of a postcard adds a touch of warmth and professionalism that can be difficult to achieve with digital marketing materials, which may seem impersonal.
It’s important to remember that your postcard is a call to action. That means you must ask for the conversion and do it directly and concisely. A commanding call to action with an exciting headline is your best bet for getting people to respond. Power words are effective in any communication and can be particularly powerful in a postcard. They’re words that elicit emotion, and as we know, emotions drive conversions.
Targeted Mailing
Postcards can help you reach your target audience, but only if they’re part of an integrated marketing campaign. The right intel about your business’s advantages, ideal customers, and potential leads can sculpt your postcard strategy to produce top-tier results. Gathering this info can be simple and inexpensive. Many digital marketing channels offer the opportunity to gather crucial demographic info to help you shape your customer personas.
Whether it’s to send a thank you note for a purchase, showcase new products your customers may like, promote seasonal sales, or provide a coupon to use in-store, postcards are an effective way to reach the right people. They’re also the perfect format for a quick, personal connection. When you send a postcard that speaks directly to the recipient, they’re more likely to respond favorably — and save it for later use.
Remembering that postcard can reach a local and nationwide audience is also important. Focusing on a local audience or a wider market might be more relevant depending on your company type and campaign objectives. For this reason, working with a printing and mailing company that offers a full-service solution is a good idea.
Convenience
Postcards are versatile print marketing tools that can be mailed or hand-delivered. They work well for marketing messages, from announcing specials and discounts to highlighting your website or social media pages.
Postcards can also be a great way to connect with your audience personally. Adding a personalized message or greetings, such as a holiday greeting or happy birthday card, can help build rapport and increase your response rate. Aside from offering an affordable way to reach a specific demographic, postcards can be customized with die cuts for visual appeal. Die cutting involves using sharp, pre-shaped blades to cut a shape into your postcard or off of it. The effect is eye-catching and memorable and can be a great way to highlight your brand or message.
Another option for custom postcards is to incorporate embossing, which adds a tactile element to your marketing piece and gives it more depth. Embossing uses a pair of dies to create a raised design on the surface of your postcard, giving it a shimmering quality that draws your audience’s attention.
Emotional Resonance
Postcards are a great way to reach your target audience and build brand awareness. By incorporating the right design elements, you can make your postcards stand out and create a positive response from your audience. Choose the right colors, fonts, and shapes to attract your audience’s attention. Use bold headlines to grab their attention and entice them to take action. Ensure you include all the relevant information on your postcards, such as your contact details and offer. In a world of email spam and display ads, receiving something tangible that’s personalized to you is nice. Postcards allow you to connect with your target audience more emotionally, and they can be used for everything from thanking customers for their purchases to showing off new products and services.
Having limited space, postcards should be designed with only the most important information. Using images relevant to your audience’s interests is also important, as is including a clear call to action. Ensure that your postcards have all the essentials, including your address, phone number, and website, to ensure everything is clear. You can also add a pURL or QR code to your postcards to direct people to landing pages where they can find more information about your offer or buy your product.