Tag Archives: marketing

Can the Colour of the Cup Change the Flavour of What’s Inside?

Researchers haven’t found that the colour of a cup actually changes the taste of a cup of hot chocolate… but they have found that it influences your gustatory experience of it. That is to say, your brain sees the colour … Continue reading

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How Girl Groups Make it Big in Japan

How do Japanese idols make it big in Japan? There’s no magic formula, but they all seem to have a few things in common. Continue reading

Posted in Culture, Japan | Tagged , , , , | 2 Comments