Tag Archives: fashion

Most Expensive and Successful Luxury Brands

We hear lots of brand names in the news, on TV, and in movies. Chances are, even without being particularly well-versed in fashion (or any other industry with various degrees in luxury), we likely have at least a small sense of what may be considered glamorous  or luxurious. However, which brands are really at the top of the chart? Rather than looking subjectively at what kinds of things I may personally like, this article shows what are the most expensive and successful brands, as well as the brand value.

 

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Iranian Woman Beats Up Cleric After Being Told to Cover Up

Don’t mess with Iranian women. Iranian cleric Hojatoleslam Ali Beheshti was just doing his regular religious duties, politely telling an Iranian women to cover herself up. She brashly responded with “You should just close your eyes.” What happened next was a quick escalation. The woman began to insult the cleric, and when he told her to stop, she started threatening him. The woman soon pushed him to the ground and started kicking him while shouting insults at him. Evidently, this cleric picked the wrong ass-kicking Iranian woman to oppress.

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New Model Restriction Law a Major Victory for Body Image

Who decides what is sexy? The interesting thing about the fashion industry is that there is no simple answer. Fashion designers would love to say “I decide what is sexy,” but that’s like giving a teacher all the credit for a student’s success. As the late American costume designer Edith Head once said, “A designer is only as good as the star who wears her clothes.” So no matter how beautiful an article of clothing is, it won’t matter unless someone wears it. What designers make depends on what people wear, and what people wear depends on what is being made. This cyclical interaction makes it hard for experts to predict what will be popular, making most people feel unqualified to make predictions. However, when it comes to the models themselves, everyone has an opinion on what is sexy. Since models are getting skinnier, it is distorting the ideal of beauty into an unrealistic and unhealthy image for many young girls. The only way to break the spell of shrinking models and a dangerous image of beauty is by doing what Israel has just started doing: Restricting overly-skinny models from modelling.

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Models are Getting Smaller but Everyone Else is Getting Bigger

When it comes to fashion marketing, manipulating the waistline isn’t exactly magic, but it sure is a vanishing act nowadays. Exhibit A: Cindy Crawford (above). Yikes! Just look at her. Today’s advertisers would tell her to come back after losing 10 pounds. She must have “let herself go,” they would say. That’s because the models of today are much smaller than the models of a generation ago. By the looks of the current state of the fashion industry, the meaning of “plus-size” should be “normal,” whereas the meaning of “normal” is essentially “anorexic” for models. Many people are worried about the message this sends to girls who aspire to have what our culture unfailingly insists on attaining – beauty.

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The 5 Most Controversial Ads of August

 

Marketers are constantly trying to break new ground – push boundaries, get their names “out there,” and profit gloriously from it. August was a particularly interesting month for advertisements in the media, and we saw a number of them get pulled because of the backlash they caused. I’m not talking about some random political attack-ad that aired last month, but the regular products that everyday people consume. Mark Twain once said: “Many a small thing has been made large by the right kind of advertising.” For the brief collection of ads below, you be the judge.

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Land of the Scorching Sun – Part 1

The people of Eastern Japan are now in a constant struggle between resisting the fierce heat and trying to conserve energy. As I mentioned earlier, this makes for a very dangerous summer. So far we have not had summer blackouts, as the region has been quite successful in minimizing energy usage since the earthquake. However, we have come extremely close to exceeding the energy usage limit, and there are now scores of people being treated for heat-related illnesses. The humidity is as intense as ever, and people are still debating about whether certain drastic measures ought to be taken in order to further conserve power.

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