Tag Archives: akihabara

Who is Aimi Eguchi?

I wanted to briefly mention a case about a Japanese girl group whose marketing is thoroughly impressive, as an addition to my last article. If you’re not familiar with AKB48, then you must not be living in Japan. They are the most popular girl group here, and they are managed by marketing experts who make sure they have constant and widespread exposure. The group has 48 regular members (with over 20 trainee members, perhaps soon-to-be regulars), giving them the world record for the most number of members in a music group. Like the longer-running “Morning Musume,” the girls in this group also change from year to year, “graduating” onto new endeavors as they get older. They are plastered all over Japan on billboards, buildings, posters, etc. There’s a lot to mention about AKB48, but the real reason I wanted to write this post was because of their “newest member.” Watch the following video and see if anything looks suspicious…

Posted in Biographical, Culture, Japan, Media, Technology | Tagged , , , , , , | 3 Comments