Tag Archives: advertisements

Can the Colour of the Cup Change the Flavour of What’s Inside?

Researchers haven’t found that the colour of a cup actually changes the taste of a cup of hot chocolate… but they have found that it influences your gustatory experience of it. That is to say, your brain sees the colour … Continue reading

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The Weapon of Comedy – Why Humour Gets the Point Across

The skilled assassin appears before the onlooker’s eyes – everyone knows why he’s here, so they are ready for an onslaught. If one weapon doesn’t work, another might, and the assassin came equipped. In a flash, he’s out of sight … Continue reading

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Oh, For the Love of Smoking!

Why do people smoke when they know that smoking is bad for themselves? Reasons range from self-deception to “ignorance is bliss.” A popular video-advertisement from Thailand recently broadcasted the hypocrisy and foolishness of smokers, by sending children to ask for … Continue reading

Posted in Culture, Medicine & Health, Science | Tagged , , | 5 Comments

Youth Magazines to Show Real (not Photoshopped) Girls

A big victory is coming to the teen consumer culture, because of the activity of some strong-willed youth. Fourteen-year-old Julia Blumh from Maine, USA, started the fight with a petition from the popular youth magazine “Seventeen.” She was protesting the … Continue reading

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Are the ESL Programs in Japan Doing More Harm than Good?

When you see the same mistakes being made over and over by different people – which you will inevitably see in the English education system in Japan – then the problem is clear. It’s not an individual thing; it’s a … Continue reading

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Advertising to the Brain – Is Neuromarketing Ethical?

Have you enjoyed any recent commercials you saw on TV? Was there one that you considered profound, hilarious, moving, or inspiring? Advertisements nowadays are sometimes designed to appeal to you by using an increasingly popular procedure called “neuromarketing.” Neuromarketing is … Continue reading

Posted in Culture, Media, Neuroscience, Psychology, Science, Technology | Tagged , | 3 Comments

Models are Getting Smaller but Everyone Else is Getting Bigger

When it comes to fashion marketing, manipulating the waistline isn’t exactly magic, but it sure is a vanishing act nowadays. Exhibit A: Cindy Crawford (above). Yikes! Just look at her. Today’s advertisers would tell her to come back after losing 10 … Continue reading

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The Barbie Effect

Everyone knows that Barbie isn’t a particularly realistic-looking doll, and much has already been said about the notion that Barbie promotes an unhealthy and ridiculous ideal of beauty that women can’t possibly live up to. But that doesn’t stop many … Continue reading

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The Cherry Blossoms Shall Bloom Again – An Overlooked Factor in National Unity

One important factor in Japan’s sense of unity after the March 11 earthquake was widely overlooked. Let me take you back to that time and show you what it was like. Continue reading

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The 5 Most Controversial Ads of August

August was an extraordinary month for the marketing world, as outrage from across the globe caused enough backlash to end various ad campaigns and get people into a lot of trouble. Continue reading

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