Monthly Archives: March 2016

Disruptive Technology and Corporate Karate

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“Disruptive technology” – a term I dislike, coined by Harvard professor Clayton Christensen in 1995 – refers to an innovation that is generally meant to provide more financially accessible alternatives to well-established products, in order to gain market share. As Christensen and his colleagues explain, disruption “describes a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses.” This post will describe not only what kinds of effects disruptive technology can have on incumbents, but how corporations may be able to demonstrate a bit of self-defence when such innovations threaten them.

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