Monthly Archives: September 2014

Wanna Change Someone’s Mind? Agree With Them

youre-doing-it-wrongEveryone has the experience of trying to convince someone of something. It could be for something as trivial as renting the movie you want, to something as important as deciding on whether or not to give your child a vaccine. Strongly-held beliefs can be incredibly difficult to shake, but how might one be able to do so effectively? One of the most widely-used strategies is probably the most ineffective – yelling “No, you’re wrong!” or calling them names. As astronomer Phil Plait once said in a speech during a skeptic conference in 2010, yelling at or insulting people won’t persuade them. New research is suggesting that, in fact, if you really want to persuade someone, you should agree with them to the extreme.

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