Monthly Archives: January 2011

This is the first post on Skeptikai.

Let’s jump right in.

Many people have unwarranted heuristics about the information on blogs. Heuristics are mental shortcuts that allow us to quickly sort out lots of information, like the “expensive = high quality” heuristic. Sure, the $25000 ring may be “better” than the $15000 ring… but sometimes this is just a way to manipulate customers who don’t know the true value of a product.